Efziner’s Club is a safe and vibrant space redefining conversations around eating struggles for women of all ages. Core values consist of self-love, growth and womanhood, the brand’s mission is to make a healthy and empowering community. Its approachable identity features a combination of soft and dynamic colors together with hand-drawn illustrations crafted by me, adding authenticity and personality.

The proposed Visual Identity was not selected for launch. However I wanted to show case this project because I am very passionate in show casing how design can help in the destigmatization of mental health issues.